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Adience Expands Into the UK

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Adience, a B2B market research agency, continues its strong growth by opening a London office and hiring James Keeling as a VP

Press Release

May 3, 2022

Adience, a business-to-business (B2B) marketing research agency founded in New York City, today announced the opening of its London office. 

The agency was launched in June 2020 to fill a void in the research agency landscape by offering a more agile and collaborative approach to conducting B2B marketing research. 

In the two years since it launched, Adience has developed an impressive roster of B2B brands in the U.S., the UK, and Europe. Today’s announcement is designed to ensure it can better support its existing UK clients and enable further growth.

Adience has hired James Keeling into its expanding UK team to support this growth.

James, who will be joining the team as a Vice President, brings 14 years of B2B research and consulting experience from his time working at award-winning agencies Circle Research, Savanta, and BPRI.

“As Adience continues to grow its footprint in the UK, we are delighted to add such amazing talent to the team,” says Chris Wells, Managing Director at Adience. “We’re no strangers to the UK market and are excited at the opportunity to work with new clients across the UK.”

About Adience: Adience is a B2B marketing research agency. Adience takes an agile and collaborative approach to research, which means it is better equipped to respond to clients’ current and future needs. Having launched in 2020, it already works with some of the biggest global B2B brands.


Chris Wells – chris.wells@hello-adience.com

James Keeling – james.keeling@hello-adience.com

Adience Ltd.

(+44) 0203 861 7866


Source: Adience Ltd.

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