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Experts Explain the Benefit of Google Ads

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When a campaign is implemented correctly, Google Ads is one of the most effective methods of paid online advertising.

Press Release

May 25, 2022 08:00 AEST

Allowing businesses to reach anyone who uses Google to search for information, products and services, Google Ads has the potential to generate a large number of strong leads, according to the premier digital marketing agency Brisbanewide, Zib Digital.

As the leaders in SEO Brisbanewide, Zib Digital explains that SEO and Google Ads work hand-in-hand to deliver strong results for businesses. As a form of paid advertising, a Google Ads campaign can support an organic SEO strategy to achieve first-page results for a website.

Through Google Ads, a business pays for actual, measurable results, such as website clicks. The pay-per-click structure allows a business to set a campaign limit and offers the ability to target specific audiences, either local or global.

There are many benefits to using Google Ads as part of a multi-pronged digital marketing strategy, says Zib Digital. As one of the best tools for lead generation, when campaigns are properly set up, they have the potential to send extremely targeted leads to a website. 

As a flexible marketing platform, Google Ads is suitable for all types of businesses and organisations of all sizes, explains Zib Digital. Campaigns can be customised to focus on specific types of online users, by location, device and more. 

Offering a high return on investment, well optimised campaigns offer fast and transparent results as well as easily digestible campaign reports, making it easy to analyse the progress of a campaign. Zib Digital says that because Google is so dominant in the search engine market, a successfully implemented campaign offers businesses the opportunity to tap into huge, high-quality traffic sources.  

With a team of professionally accredited Google Ads specialists who pride themselves on applying industry best practices to all client campaigns, Zib Digital has the expertise to help a business reach more potential customers in the right place, with the right message and at the right time. 

Taking a data-driven approach to search engine marketing, the Zib Digital team conducts extensive research and then carefully monitors and adjusts ads and campaigns when needed to continually improve the return on spend. 

To discuss a tailored Google Ads strategy, talk to the leading PPC and SEO agency Brisbane-wide today.

Zib Digital
Phone – 1300 942 633

Source: Zib Digital

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