Joaquim Salguerio leads LINK Agency’s expansion into full-funnel creative strategies and cross platform media buying.
Jul 26, 2022 09:00 EDT
LOS ANGELES, July 26, 2022 (Newswire.com)
LINK Agency, a TikTok brand factory, brings in their new partner Joaquim Salgueiro to lead the newly formed paid media team and to drive LINK Agency’s growth in the performance marketing industry. Salgueiro will be taking on the freshly created title of Paid Media Director and brings over half a decade of experience working in digital media marketing.
Salgueiro worked as Director at the London-based Kinase advertising agency for more than five years and has run over 8 figures in media budgets over the course of his career. His work is well recognized within the industry, and in 2020, he was shortlisted for the DRUM Awards Social Media Rising Star of the year.
Salgueiro joins LINK Agency as part of a wider expansion to include creative and media buying services in the agency. He will be at the helm of building our digital capabilities to offer a multi-service agency that assists our clients in achieving targeted growth. With Salgueiro on the team, LINK Agency campaigns are one step closer to their goal of bridging the gap between engaging and viral creator content and great performance advertising on TikTok.
LINK Agency’s expertise started with top-of-funnel awareness campaigns on TikTok and has since evolved to execute dynamic, full-funnel strategies for clients. The hire is a significant milestone, representing the company’s official expansion into performance and lower funnel marketing. Now, the next step is paid media: LINK Agency will leverage creators to create ads internally and then run those on the platform. The company is already an official media agency partner of TikTok and will continue building use cases on that front. Salgueiro’s joining also marks the beginning of LINK Agency going cross-platform to YouTube Shorts, Instagram Reels, and TikTok. He will be a key partner to lead the performance side of the company in achieving unbeatable campaign results.
“I met Joaquim 12 years ago during the training sessions for the International Physics Olympiads, and I’ve always been impressed by his outstanding analytical talent and work ethic,” says LINK Agency co-founder Francisco Joao Lopes. “We are thrilled that we now have a chance to work together in providing the best targeting capabilities in the market,” added Francisco Schmidberger – also LINK agency’s cofounder.
About LINK Agency
LINK Agency is a TikTok Brand Factory, a fast-growing agency that provides end-to-end campaign management services, including talent acquisition, creative strategy, and performance analysis. Since its launch in 2020, LINK Agency has generated 1.2 billion organic views across its TikTok campaigns, with an impressive combined community reach of 10 billion and access to over 20,000 influencers.
Name: Catalina Carvajal
Source: LINK Agency